By: Microsoft’s ‘I’m a PC’ Campaign Keeps Getting Stranger (With Videos) —...
[...] Not Alone,” “Stereotype,” and “Our CEO is a Raging Nutcase.” Microsoft $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista...
View ArticleBy: I’m a PC too… touché — RoughlyDrafted Magazine
[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]
View ArticleBy: You Want the Truth? You Can’t Handle the Truth! — RoughlyDrafted Magazine
[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]
View ArticleBy: Macbook Ram ♦ Apple MacBook and MacBook Pro News
Microsoft’s Mojave Attempts to Wet Vista’s Desert – Macbook Ram ♦ Apple MacBook and MacBook Pro News… [...] danieleran made an excellent post today on their site [...]……
View ArticleBy: Windows 7 vs. Snow Leopard: Microsoft’s comeback plan — RoughlyDrafted...
[...] effort is to remove the market-tainted Vista brand and bury the bad press that the company first tried to ignore, then attempted to deny with the Mojave Experiment, then cover over with feel good...
View ArticleBy: New Microsoft Ad Proves Once Again That They Just Don’t Get It. |...
[...] Microsoft tried to play everyone as stupid with the Mojave Experiment ad campaign, where they sat down random subjects and showed them an early version of [...]
View ArticleBy: Microsoft to attack Mac pricing in new series of TV ads — RoughlyDrafted...
[...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a ”new OS“ that was really just a repackaged version of...
View ArticleBy: Microsoft to attack Mac pricing in new series of TV ads « Recent Reads
[...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a “new OS” that was really just a repackaged version of...
View ArticleBy: Microsoft unleashes retail talking points attacking Linux, Macs —...
[...] and deceptive comparisons, which could cause the same blowback as the company’s earlier Mojave Experiment and Laptop Hunter campaigns. Support [...]
View ArticleBy: Microsoft to pitch Windows 7 via home parties — RoughlyDrafted Magazine
[...] the desired result. The company has since spent $300 million on campaigns that ranged from the Mojave Experiment, which portrayed the problems of Windows Vista as being a big misunderstanding, to...
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